Summary
Caruso proposed expanding the ASOZ boundary to the historic Masonic Temple at 230-238 S. Brand Blvd to install two large animated wall signs in exchange for revenue-sharing public benefits.
At a glance
- Total mentions
- 7
- Last 30 days
- 0
Discussed at 1 meeting in the last 60 days; most recently Sep 29, 2026.
Impact analysis
Generates ongoing revenue-sharing fees for the city estimated at over $60,000 conservatively.
The developer and the city through new advertising revenues and downtown vibrancy.
Residents concerned with visual blight, light pollution, and driver distractions.
Mentions & discussions (4)
City Council - Sep 29, 2026
The council debated establishing an overlay zone allowing animated digital signs along South Central Avenue and South Brand Boulevard under strict development standards.
Planning Commission - Aug 5, 2026
The city is considering a 10-year pilot program to permit digital animated ground signs along commercial corridors on South Central Avenue and South Brand Boulevard. Supporters argue it helps local businesses and institutions like St. Mary's Armenian Apostolic Church modernize communications, while standards ensure brightness, timing, and placement do not distract motorists or residents.
City Council - Feb 3, 2026
The City Council approved zoning changes and a development agreement to allow two new animated digital wall signs on the historic Masonic Temple building at 230-238 S. Brand Blvd, bringing in new revenue for the city despite concerns from preservationists.
City Council - Jan 27, 2026
Caruso proposed expanding the ASOZ boundary to the historic Masonic Temple at 230-238 S. Brand Blvd to install two large animated wall signs in exchange for revenue-sharing public benefits.
Related development
Animated Signage Overlay Zone (ANSOZ)
Allows digital signs along major commercial corridors while restricting brightness, transition frequency, and operating hours to protect traffic and neighborhoods.
ASOZ Expansion & Signage at 230-238 S. Brand Blvd
Creates new digital advertising displays in downtown Glendale and provides revenue sharing for the city.
236 N. Central Avenue Project
Adds significant housing inventory and affordable units but increases local density and traffic.
ASOZ Expansion / Masonic Temple Signage
Generates municipal revenue share but raises concerns about visual blight and light pollution.
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